How are you using social marketing to improve health and well-being?

Social marketing has become an important tactic for the NHS to get public health messages across more effectively and influence behaviour change.

What innovative and intelligence-led approaches has your trust taken to improve the spread of NHS information and enable result-driven interventions? How have you deployed digital technology and social media to engage the public in your campaigns?

Health Exec TV want to promote your stories or existing videos in their programme to showcase best practice examples to a national healthcare community.

Simply email geraldine.price@hetvonline.com with a brief outline of your work

Your stories might include, but are not restricted to:
• Targeted advertising campaigns
• Digital information kiosks
• SMS services
• Social media


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Focus on: Emergency and Urgent Care for Children and Young People - best practice films launched

The NHS Institute has launched a series of 10 case study films focussing on different aspects of whole system working on the emergency and urgent care pathway for children and young people across primary and secondary care (including ambulance services and NHS Direct).
The NHS Institute has been working with 10 health systems nationwide to roll out the best practice set out in the Focus On: Children and Young People Emergency and Urgent Care document.

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Health Exec TV - QIPP, Productivity and Innovation

Health Exec TV currently has a series of short interviews and films showcasing how other areas are implementing changes to improve productivity and efficiency. Click here to find out more...

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Sir David Nicholson: be ambitious to meet NHS challenges in 2010

NHS Chief Executive Sir David Nicholson talks to HealthExecTV about the keys to success for the NHS as it enters the toughest financial climate it has ever known. Sir David identifies ways to drive the biggest efficiency savings and quality improvements, and challenges leaders to be ambitious in their approach to change and innovation. To view the interview, click here!

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Get the Picture with Social Care TV

Social Care TV programmes aim to bring real world examples to social care staff, managers, commissioners and trainers. Already up on the site are 25 videos covering topics such as dementia, personalisation and safeguarding vulnerable children, with more in the pipeline. Click here to view.

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Launch of Focused FM TV in association with the Healthcare Facilities Consortium.

Focused FM TV is the new online TV channel dedicated to promoting best practice in healthcare facilities. This is must-see viewing for all professionals with an interest in the maintenance of high-quality patient environments.
Best practice video case studies of new innovations and success stories will be featured alongside ministerial and advisory interviews on the latest policy and guidance impacting on healthcare facilities.
All programming is free to view and immediately accessible at any place and any time.
Keynote speakers already participating in interviews for Focused FM TV include:
David Nicholson, NHS Chief Executive, Rob Smith, Director of Estates and Facilities, Department of Health, David Pencheon, Director of the NHS Sustainable Development Commission, Carina Bale, National Chair for the Association of Healthcare Cleaning Professionals.
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