How are you using social marketing to improve health and well-being?

Social marketing has become an important tactic for the NHS to get public health messages across more effectively and influence behaviour change.

What innovative and intelligence-led approaches has your trust taken to improve the spread of NHS information and enable result-driven interventions? How have you deployed digital technology and social media to engage the public in your campaigns?

Health Exec TV want to promote your stories or existing videos in their programme to showcase best practice examples to a national healthcare community.

Simply email geraldine.price@hetvonline.com with a brief outline of your work

Your stories might include, but are not restricted to:
• Targeted advertising campaigns
• Digital information kiosks
• SMS services
• Social media


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Dignity in Care Leeds case study 2

The second of three video case studies into the work of 2008 Social Care award winners, Leeds. This video looks at how they embraced social marketing to raise the profile of Dignity in Care in Leeds. Click here to view.

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What is Social Marketing?

Developed by the DH in partnership with the National Social Marketing Centre this paper is succinctly written and sets out how social marketing is different from commercial marketing. You can download the social marketing document and associates policy documents here. The National Social Marketing Centre website is useful as they make available many presentations on social marketing and a variety of other resources.

Framework for Promoting Healthy Lifestyles: Social Marketing & Public Health

The Department of Health has published a framework for action on social marketing and public health which sets out how people will be encouraged to lead healthier lifestyles. The evidence-based framework covers how the skills and knowledge of public health professionals will be increased, what motivates people to change their behaviour, putting social marketing into action and building partnership working. To read more, visit www.dh.gov.uk.

Social Marketing Campaign Diagnostic Assessment Tool

So you've decided on a social marketing approach? This diagnostic tool enables you to self assess your reasons for running the campaign, how you've defined and understood your problem, your choice of communication strategy and your implementation plan. This is a new eProduct available for download from the Sarah Fraser Storefront at the Lulu online store. It will be set to be a free download until at least the end of August 2008.